If you run a local business, your customers are already searching for you online — especially on Google. That’s where your Google Business Profile (GBP) comes in. It’s a free tool that helps your business appear in Google Search and Google Maps, making it easier for nearby customers to find, contact, and visit you.

In 2025, optimizing your Google Business Profile isn’t just an option — it’s one of the most effective local marketing strategies to attract new customers and grow your business.